Social Casinos: How They Work and Why They Matter
Social casinos look and feel like real online casinos but there’s one big difference: you don’t gamble with real money. Players use virtual coins to spin slots, play poker, or join tournaments, often on Facebook, mobile apps, or browser-based platforms.
They’re legal in most markets because they don’t involve cash prizes, but they’re still highly profitable. Why? Because players buy more coins when they run out.
How Do They Make Money?
- In-app purchases: Players buy virtual chips or coins
- Ads and sponsorships: Especially common in free apps
- VIP memberships and perks: To unlock exclusive games or features
Why Should Operators Care?
Social casinos are low-risk training grounds for real-money operations. They help build brand awareness, collect user data, and test game performance without licensing headaches.
Thinking of launching a social casino brand? Check out our guide to white-label social casino solutions.