GGR vs NGR: Key Profit Metrics and iGaming KPIs
If you’re running an online casino or sportsbook, knowing how to measure performance is just as important as delivering great games. And it all starts with two core metrics: GGR (Gross Gaming Revenue) and NGR (Net Gaming Revenue).
Let’s break these down and go deeper into other KPIs that matter in 2025.
What Is GGR?
Gross Gaming Revenue =
Total Player Bets – Total Player Winnings
It shows how much money your casino retained before expenses. It’s the top-line revenue most regulators and analysts track.
What Is NGR?
Net Gaming Revenue =
GGR – Bonuses – Licensing Fees – Platform Costs – Payment Fees – Taxes
This gives you a clearer view of actual earnings. It’s the number that determines profitability.
Other Key KPIs for Casino Operators
- Conversion Rate: Visitors who register and deposit
- LTV (Lifetime Value): Average value each player brings over time
- Churn Rate: How many players stop returning
- Active Players (Daily/Monthly): Measures engagement
- ARPU (Average Revenue Per User): Total revenue ÷ active users
- Bonus Cost per Acquisition: How much your promotions cost to bring in a user
- Withdrawal Approval Time: Impacts trust and satisfaction
Why These Metrics Matter
Investors, affiliates, and your internal ops team all need clarity. The better you track performance, the faster you can make decisions about growth, scaling, or optimizing your player funnel.
Want a full KPI tracking template? Grab our free operator dashboard toolkit.