How to Launch an Online Casino in Mexico: 2025 Legal and Business Guide
Mexico is quickly becoming one of the top iGaming markets in Latin America. With a large population, growing smartphone use, and a regulated betting environment, it is a strong option for operators looking to enter a Spanish-speaking market with high growth potential.
If you’re planning to start an online casino in Mexico, here is what you need to know in 2025.
Is Online Gambling Legal in Mexico?
Yes, but with limitations.
Online gambling is legal under Mexico’s Federal Gaming and Raffles Law. The law allows licensed land-based operators to extend their services online under the supervision of SEGOB – the Secretaría de Gobernación, which is the governing body for gambling.
However, there is no dedicated online gambling law yet. This creates a regulatory grey area for foreign operators, who often work through partnerships or use offshore licenses while staying within acceptable business practices.
Step 1: Choose a Licensing Approach
You have two options if you want to launch legally:
- Partner with a licensed Mexican operator
- Use an offshore license (like Curacao or Malta) and restrict access to only approved territories
The first option is ideal if you want to operate locally, advertise freely, and offer fully localized content. The second is quicker but more limited in scope.
Step 2: Understand Local Compliance
To work with a Mexican partner or apply for approval, you’ll need to meet certain requirements:
- Show proof of technical capability
- Provide responsible gaming measures
- Use certified software and RNG tools
- Follow advertising and promotional rules
- Offer Spanish-language customer support and terms
Even if you use an offshore license, it is smart to adopt these standards for trust and longevity.
Step 3: Localize the Platform
Success in Mexico comes down to offering an experience tailored to local users. This means:
- Full Spanish-language interface
- Local payment methods like SPEI, OXXO, and bank cards
- Mobile-first design for Android and iOS
- Game selection that includes slots, bingo, roulette, and sports betting
Players in Mexico respond well to promotions and loyalty programs, so invest in smart onboarding and retention tools.
Step 4: Set Up Marketing With Care
Digital advertising for gambling is allowed, but must follow rules to avoid targeting minors or making misleading claims. Use localized affiliate marketing, social media campaigns, and trusted payment incentives to grow your brand.
Partnering with influencers or sports communities can also help reach engaged audiences quickly.
Step 5: Monitor Legal Updates
Mexico’s gambling laws are expected to evolve. Keep in touch with legal advisors or regulatory consultants who can help you stay ahead of changes and protect your operations long term.
Mexico is an open but complex iGaming market. With the right partner, legal structure, and localized platform, you can launch an online casino that meets demand and stays within regulatory expectations. The key is to focus on local trust and user experience while preparing for future licensing reforms.