Online Gambling in Latin America: A Regional Breakdown for 2025
LATAM is heating up. With major markets like Brazil, Argentina, Colombia, and Peru opening to online gambling, the region is quickly becoming one of the most important growth opportunities for global iGaming brands.
Where Regulation Is Active
- Colombia – Fully regulated with clear licensing via Coljuegos
- Peru – Legalized in 2022, licensing framework active via MINCETUR
- Argentina – Provincial licenses required, some markets already live
- Brazil – Legal sports betting law passed, online casinos expected soon
- Chile – Regulation in progress
Player Trends Across LATAM
- Mobile-first behavior dominates
- Slots, football betting, and live games are the most popular
- Local payment systems like Pix, SPEI, and Yape are essential
Crypto use is on the rise among younger demographics
What Operators Need to Know
Entering LATAM requires more than a translated site. You need to:
- Secure the right local partnerships
- Comply with market-specific licensing rules
- Localize payment flows and UX
- Understand cultural gaming preferences
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