Peru has become one of the most structured and attractive iGaming markets in Latin America. In 2022, the government passed Law No. 31557, which officially legalized online casino gaming and sports betting. By 2023, amendments strengthened compliance and licensing rules, giving both local and international operators a clear pathway to entry.

For operators looking at Latin America, Peru stands out because it already has a transparent legal framework and high player demand. If you’re planning to launch an online casino in Peru in 2025, here’s everything you need to know.

Understanding the Legal Landscape

Peru’s online gambling is regulated under Law No. 31557, amended in 2023. The authority responsible for licensing and compliance is MINCETUR (Ministry of Foreign Trade and Tourism).

Key points of the law:

• Online casinos and sportsbooks must hold a MINCETUR-issued license.
• Both Peruvian and foreign operators can apply.
• Platforms must meet strict technical, financial, and compliance standards.
• Currency of operation is the Peruvian sol (PEN).

This legal clarity sets Peru apart from other LATAM countries where gambling is still in a grey zone.

Step 1: Choose the Right Legal Structure

Operators must decide whether to apply directly or partner locally.

Your Options

1. Register a local Peruvian company
   • Full control over branding and operations.
   • Long-term growth potential.
   • Must comply with tax and labor laws.
2. Partner with a licensed Peruvian operator
   • Faster entry to market.
   • Less control, but fewer upfront obligations.

Many international operators begin with partnerships before moving to direct licensing.

Step 2: Apply for a Gambling License

The MINCETUR license is the most important step. Expect a process that takes months and requires thorough documentation.

Documents and Requirements

• Company registration and incorporation papers.
• Ownership, shareholder, and director details.
• Agreements with platform and game suppliers.
• RNG certification and game fairness reports.
• Responsible gambling policies (self-exclusion, deposit limits).
• AML/KYC compliance measures.
• Payment method integrations.
• Cybersecurity framework.

Fees and Renewals

• Application fee (non-refundable).
• Annual license renewal fee.
• Potential additional taxes on GGR (Gross Gaming Revenue).

Step 3: Build a Compliant Casino Platform

Not all platforms meet Peru’s standards, so operators must choose carefully.

Mandatory Features:

• Fairness: RNG testing and certification.
• Player Verification: Age and ID checks.
• Responsible Gambling: Deposit limits, self-exclusion tools, warning banners.
• Data Security: Encryption, secure storage, and real-time logs.
• Audit Readiness: Systems must provide clear records for MINCETUR reviews.
• Visible Licensing: Operators must display license info on the site/app.

You can use:

• White label platforms (fast entry, less customization).
• Turnkey platforms (mid-level customization).
• Custom builds (most control, highest cost).

Step 4: Offer Trusted Payment Methods

Players in Peru prefer reliable, local payment options.

Popular Payment Systems:

• Visa / Mastercard – standard international use.
• SPEI & bank transfers – trusted for higher amounts.
• Yape and Plin – popular mobile wallet apps.
• PagoEfectivo – widely used e-cash solution.

Best Practice for Operators:

• Always settle in Peruvian sol (PEN).
• Display all processing fees and payout timelines.
• Prioritize instant withdrawals to build player trust.

Step 5: Market Within the Legal Framework

Advertising is allowed in Peru but regulated. Campaigns must avoid misleading claims and protect minors.

Marketing Do’s for Operators:

• Include terms and conditions for all promotions.
• Add responsible gambling links.
• Provide Spanish-language support across all channels.
• Work with local affiliates familiar with Peru’s market.
• Leverage social media and influencer partnerships for reach.

Localized campaigns that focus on football, slots, and loyalty promotions resonate strongly with Peruvian players.

Opportunities and Risks in Peru’s iGaming Market

Opportunities

• First-Mover Advantage: Clear law means less uncertainty compared to neighbors.
• Large Player Base: Growing internet and smartphone adoption.
• Cross-Market Appeal: Peru can serve as a launchpad for other LATAM regions.
• Trusted Regulation: A licensed environment increases player confidence.

Risks

• Strict Compliance Costs: Licensing and audits require upfront investment.
• Tax Burden: GGR taxation affects profit margins.
• Competition: International operators are already moving in quickly.

Trends in Peru’s Online Casino Market for 2025

• Mobile-First Growth: Most players access platforms via smartphones.
• Crypto Integration: Younger players are using Bitcoin and stablecoins.
• Live Casino Popularity: Real-time dealer experiences are growing fast.
• Gamification: Missions, tournaments, and badges boost retention.
• Localized Content: Spanish-first games and Peruvian-themed slots attract more users.

Conclusion

Peru is one of the most exciting regulated iGaming markets in Latin America. With a clear legal framework, growing player base, and modern payment systems, it offers a strong opportunity for operators.

Launching an online casino in Peru requires licensing from MINCETUR, a compliant platform, localized payments, and culturally relevant marketing. Operators who prepare now will secure an early lead in this growing market.

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